This week’s marketing must is pretty simple. You must have quality sales materials. First impression is everything, right? What do you think when someone hands you a business card with perforated edges, the ink rubbing off on your fingers, and the paper quality of a napkin? No bueno. The same applies to brochures. Brochures printed on plain paper have a very short shelf life.

It is very easy for any company to have sharp, highly engaging sales materials, but it is impossible to accomplish this through your desktop publisher. Make a practice of hiring a professional to design your materials. Use a professional printer for all your materials. Aren’t your clients worth showing your best? You will have better results, and best of all, your people won’t be embarrassed to hand them out.

Shane Boring