The Million Dollar Question…

May 23, 2013

head scratchThis week is our final post about why you should hire an advertising agency? The simple answer is, “You don’t have time to do it the right way by yourself.” In most cases we rarely reveal anything new about an advertising strategy or objective that the business owner doesn’t already fully understand. What the owner is not able to do in most cases is implement the strategies and objectives. He simply does not have the time and resources because those are dedicated to running his business.

A great advertising agency like SDB Creative Group is an invaluable partner for a business. Imagine adding a full marketing department dedicated to selling your products and services to your key targets without adding the payroll, taxes and other overhead expenses. That is exactly what you get when you hire an advertising agency. All the research, planning, coordinating, buying, auditing, production, and especially the headaches are taken by the advertising agency, not you. All of the thousands of sales calls you receive wanting you to buy t-shirts, newspaper, radio, TV, internet, etc. are taken by the advertising agency, not you.

The advertising agency is your at will employee where their retention is based on their performance. You wouldn’t go to court without expert legal advice. You wouldn’t file your taxes without the expertise of a CPA. You wouldn’t perform surgery on yourself. Why would you put your name and image in front of thousands of potential customers without expert marketing and advertising advice? Make it easy on yourself and hire SDB. You’ll be glad you did!

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