Interested in Pinterest?

March 26, 2013

Image

Pinterest is the fastest growing social media site in history. Pinterest is the 3rd largest platform, following closely behind Facebook & Twitter. Some people see Facebook & Twitter as having a subtle undertone as “look how great I am”, whereas Pinterest says “wouldn’t this be great!” A vast majority of Pinterest users are women between the ages 25 and 44. Pinterest attracts higher-educated affluent women.

Image based posts get the most engagement on Facebook. This is part of the reason Facebook has changed their timeline to encourage more visual content. What makes Pinterest so different from Facebook?

  • Pinterest is clean and uncluttered. At this point there are no ads, scrolling columns
  • Pinterest is personal. You’re not just broadcasting where you are or what you’ve done. You’re creating your own personal inspiration boards and sharing them with others.
  • Pinterest doesn’t brag. Instead of having undertones of “look how great I am”, Pinterest says “wouldn’t this be great!”
  • Pinterest doesn’t just drive likes, it also drives sales. 
  • Pinterest can be an incredible source of information about your customers & clients

Some brands are an obvious fit for Pinterest. Generally when brands get started, the natural inclination is to drive people to your website or blog. It’s important to have your business pinned by pinners as it is to have them mention and like you on Facebook and Twitter. Evaluate your website to ensure it contains a lot of images that are pin worthy. The same concept is true with your blog. Be sure your blog has great images. Even though Pinterest is image driven, you do want to include thoughtful descriptions of the images you pin.

These are just a few tips about using Pinterest to market your business. So jump on, create a personal account and get to know Pinterest. Be careful because you”ll start wanting to spend a lot of time on this social network, which is why we love Pinterest for business!

Less Can Be More

March 20, 2013

Can you say what you want to say in 140 characters or less? Do you believe less is more? If the answer is “YES” then twitter is for you. Twitter allows you to update your followers from anywhere you can get to the internet, which means access to a lot of people throughout the day. Twitter has evolved into a major social media player. As a business, you can use Twitter to attract potential clients and lead them to your other content on the internet such as your website, other platforms, and your bricks and mortar business, if you have one. Twitter can also facilitate excellent customer relations as well as help avoid poor customer relations. You must plan your campaign and create quality posts that interest people and make them want to follow you.

We’ve given you 4 details to consider, so you’re not just tweeting blind!

  • DEFINE YOUR PURPOSE AND GOALS
    If your primary goal is to drive people to your website, Twitter isn’t the platform for you. People on twitter want conversation with real people, not just to be pushed to your site. Do you want to keep customers aware of your daily specials or events you’re planning? Your goal is to establish yourself as an expert in your industry. Plan your campaign to include all of your social media platforms, blog as well as your website.
  • ASSIGN THE RIGHT PEOPLE TO TWEET
    The person in charge of your tweets should be knowledgeable and dedicated to listening to your community chatter. They should understand the culture in your company and be someone you are comfortable with talking about your brand. It’s very important on Twitter to respond to messages in a timely manner. That’s what users expect. Real people want to know they are talking to other real people. If your company name is your twitter handle, you should list in your profile the name of those responsible for tweeting. Employees can identify themselves by including a carrot (˄) and their initials, such as ˄KD.
  • FOLLOW THE RIGHT PEOPLE:
    Quality outweighs quantity. Find connectors who post relevant content you will want to retweet with our followers. Look for people who post frequently about your business. Use the search bar often to see if anyone new is tweeting you want to follow.
  • HAVE A SENSE OF HUMOR:
    Twitter is a perfect place for your company’s personality to come through. Don’t be afraid to use humor, as long as it is business appropriate.

These are just a few basics to get you started. Once you start tweeting you can find a wealth of people to follow. Businesses have come up with very creative ways to say more with less, and customers appreciate that! If you want to learn more, we invite you to our social media seminar on April 3rd, 11:30am-12:30pm. Give us a call for more details (432)218-6736

Who’s on Facebook now? Why do I care? Why do they keep changing things on me? How can I keep up? We know these are the questions racing through your mind on a consistent basis in order to keep up with your social marketing plans.

We know who isn’t on Facebook. The teens & tweens have moved on to other platforms, ones that they perceive to be parent free. They have moved on to image rich platforms with little content. Eventually parents will follow, and some already are.

Why should you care? Because if you have a business, social media should be part of your marketing mix, and it means the adults are still on Facebook and it’s a great place to reach them.

Why do they keep changing things? Facebook knows that people are moving to the platforms that highlight image based stories vs. content, so they have drastically overhauled their news feed to accommodate that need.

How can I keep up? Read, read, read and enlist the help of people who can focus on your social media and develop your plans to maximize your exposure. Facebook states people will start noticing the changes over the coming months. The best move to is start rethinking your strategy and implement your plan of action today.

People will have a choice of feeds and the ability to toggle back and forth between different feeds: NEWSFEED, ALL FRIENDS, MOST RECENT, MUSIC, PHOTOS, GAMES AND FOLLOWING. Business pages will now fall under the “Following” feed. As a business owner, you don’t want to stay hidden, so, below are recommendations on how to keep your content in front of our audience:

  • Images, images, images, that’s what you need to focus on. According to research by Hubspot, “photos generate 53% more likes than average posts and 104% more comments that the average posts” (average posts included text, links & photo posts). As a company you will need to invest time in creating and sharing captivating visuals.
  • You’ll need to focus on publishing more visual content not just in your status updates, but ads as well.
  • Keep your copy short. Captions will now overlay images, instead of under your images.
  • Write compelling content. Facebook will highlight shared stories from your friend’s feeds. Utilize your blog as a means to share these stories on Facebook.
  • Integrate Pinterest with Facebook.
  • Influence check-ins. When a person checks in to your location it shows up in their Newsfeed.
  • Continue to increase your likes. Anytime a new person likes your page, your business cover photo shows up in their Newsfeed. Another great reason to be sure your cover photo is set to influence the friends of your new fan.

The popularity of more image based platforms have influenced the changes that Facebook needed to make to keep their platform strong & valuable to its user base. Are you confused, yet? We bet “Yes”, and if you don’t have the right people in place to navigate and utilize all of the new and older platforms, your efforts will not be seen. For more information on how your business will benefit from social media, we invite you to our Social Media seminar on April 3rd. Call SDB Creative Group at 432-218-6736 for more information.

It’s hard to believe that some small businesses still shy away from an online presence. Just Imagehaving a website is not enough these days. Some businesses rely solely on Facebook when there are so many platforms engaging different demographics. Even if your company does use social media to stay connected to your customers as well as generate leads for new business, maybe you’re feeling tired of keeping up with the changes. Let’s take a look at the benefits of your business developing a successful social media plan. Maybe it will even re-energize you in your social media efforts!

  • Social Media drives repeat business by keeping your name in front of customers with more information about your company and products.
  • Social Media allows you to establish yourself as an expert. Blog, use message boards to answer questions, and become part of your community chat about your industry.
  • Social care is the new customer care. Using social media for your customer service is quicker as well as lower in cost compared to telephone and e-mail. Studies also show consumers with positive social care experiences are three times more likely to recommend the brand to others.*
  • Social media transforms the way consumers make purchasing decisions. Customers need to trust your company and your product before purchasing. Recommendations from friends encourage buying over any other type of advertising. 
  • Social media allows you to monitor your on-line reputation. Just because you’re not on social media, doesn’t mean your customers aren’t. I assure you, they are.
  • Social Media works together with all your other marketing activities. No company should rely on social media solely, but as part of a complete well thought out plan designed to meet your customers and prospective customers where they are. 

Each week we’ll be looking at social media platforms, discussing new players, changes in the ones you may already know about and how they can relate to your business.
*http://blogs.hbr.org/cs/2012/12/turn_customer_care_into_social.html