Just when you thought people couldn’t or shouldn’t share anymore, up pops another social media platform. With a few tweaks even the ones you know become new again, and you have to relearn the basics.  Previously,  new platforms would emerge every few years, today new social media platforms emerge in a matter of months. How do you keep up with the changes to current platforms and the newest game changers? Take a look at these new platforms, some of which your kids are already using.

media confusion

Pheed: It’s all about pictures and making money with Pheed, where celebrities and other entertaining types have the option of monetizing their photos, videos, and even live broadcasts for a monthly subscription fee.

Thumb: Have a question about what to wear, or what color to paint your room. Enter Thumb, your personal crowdsourcer. Upload a picture to Thumb and get thumbs up or down including comments from the network’s active user base.

Chirpify: For your shopping pleasure through Twitter or Instagram connects sellers & buyers. You reply with the words “buy”. The transaction is through your Twitter account. Chirpify can also be used for fundraising and giveways. Chirpify is free, but takes a 5% cut anytime you get paid.

Flayvr: Just like photo albums in your closet, if you take a lot of photos they can get lost in the mix. Flayver automatically organizes your photos into eye-catching album based on date and location.

Chirp: Chirp allows you to share photographs with any phones in audible range whether in a boardroom, crowded bar or even broadcast over loudspeakers. Your phone emits a high- pitched, two-second-long robotic squeak and any phone within sounds reach can download your photo. It can be even be embedded in YouTube videos or TV programs.

What do you think, are you ready to give some of these a try? Looking for the right mix for your business, but not sure where to start. Let SDB Creative Group help you.

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Laissez les bon temps rouler! That was the last week’s theme in New Orleans as they celebrated Mardi Gras, but don’t expect to read about it in the New Orleans Times-Picayune paper. The paper announced this year that it was going to a 3 day a week schedule. “The Times-Picayune published its last daily edition on Sunday, making New Orleans the biggest city in America without a daily newspaper”-Huff Post. Why the shift? Well… because of YOU!

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You may have never opened the New Orleans Times-Picayune but they are like every other paper in the country that is losing subscribers. Why wait and read yesterday’s news when you have instant access to many newsfeeds on your phone. The shift from traditional media like newspapers and phone books to cell phones and online access didn’t happen overnight, but it did happen quickly and our methods of receiving information will forever be changed. It was a good run for the newspapers and phone books, but new methods of communication have surpassed them and you don’t want your marketing to be passed by too, because you didn’t see the trends.

SDB Creative Group is up on the newest trends in Interactive media, and because we know no businesses are the same, we combine the right mix of Interactive media for your business. One of our clients in the plumbing industry is a business that one would think of as not needing to be innovative in their marketing approach, but they understand that the old days of getting a double page ad in a phone book is over, and they have adapted to the shift with the right combination of traditional and interactive media and their marketing is making them money without costing them more. Isn’t that the point?

Be innovative, Be current, Be Seen! Don’t be left out of the loop because you didn’t see the trends. We can help you! Call us today!

History of Advertising Pt.2

February 13, 2013

Last week we looked at the history of advertising from the early Egyptians through the beginning of radio and TV commercials. Advertising in the 70’s became more emotional and advertisers began to use clever phrases and melodies to capture the consumer’s attention which helped make the advertising message more memorable. Some of the greatest jingles came out of the 70’s. See if you can remember a few of these from Dr. Pepper, Oscar Myer, Coca-Cola and Slinky.

http://www.youtube.com/watch?v=jvCTaccEkMI

http://www.youtube.com/watch?v=rmPRHJd3uHI

http://www.youtube.com/watch?v=Q8H5263jCGg

http://www.youtube.com/watch?v=X41Tq3svxNY

The late 1980’s and early 1990’s saw the introduction of cable television and by the end of the 90’s the internet opened a new frontier of advertisers. By 2000, search engines like Google and Yahoo offered new ways to advertise by specifically targeting what  the user  was searching for in their search engine. This type of interactive advertising lead to the new genre of advertising, Social Media.

Social Media is a type of advertising that involves unusual approaches to facilitate encounters with potential consumers. This type of advertising causes consumers to buy the product or idea. This idea furthers the trend of interactive and “embedded” ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social network services such as Facebook, Twitter, YouTube and more.

In the 1020’s the main source of advertising for a new business was newspaper, signs on street cars and outdoor posters. By 1998, television and radio stood as a main way advertising dollars were spent by a business. The future is now the internet and unlimited possibilities it holds to market a business, not just locally, but  worldwide.  As we have seen throughout the past, advertising is always changing and at a faster pace that ever before. This can make keeping ahead of the trends even more difficult, but more important than ever.

A large majority of business owners find it difficult to have the time to run their business and successful marketing and advertising campaigns. Let SDB Creative Group give you some time back. Give us a call today!

History of Advertising Pt.1

February 5, 2013

This month we are looking at how advertising has changed through the ages. Not only the mediums and companies themselves, but society trends that can be seen through advertising. The advertising industry goes way back through history and as new inventions opened the world to reading, they also offered new ways to market a business. We will go through some of the major events that shaped advertising through the ages.

The Egyptians used papyrus to promote sales. Political campaigns have been found in ruins in Pompeii and ancient Arabia. Wall painting advertising can be trace as far back as 4000BC. During the middle ages advertising included handbills and in the 17th century advertisements began appearing in newspapers due to the advancement of the printing press. The 19th century saw the advance of new types of advertising including mail-order. It was not until 1836 that a French newspaper, LaPresse, included paid advertising for the purpose of lowering the cost of paper to the consumer. This new market for advertising became the catalyst for advertising agencies to open world-wide.

The 1920’s brought the first radio stations and following the lead of the newspaper offered time to promote businesses to the consumers on the radio. Most of this paid advertising was done in the form of one business sponsoring a program. Remember in A Christmas Story, Ovaltine sponsored the Little Orphan Annie’s radio show & her secret decoder pin?

Watch how Ralphie discovers the cruel ways of the world:

It didn’t take long for radio stations to quickly figure out that selling multiple business advertising opportunities would make more money.

With the dawn of television in the late 1940’s, television stations followed suit and began advertising on their stations. The 1960’s became known as the Creative Revolution and creativity was really allowed to shine on the commercials produced. This era of modern advertising promoted a “position” or “unique selling proposition designed to associate each brand with a specific idea in the consumer’s mind. This brings us to the 1980’s and forward, which will be covered in our next blog.

Take a look back at some of this history in TV and notice the societal differences from “back in my day”

Did you know Fred Flintstone & his neighbor, Barney, sold cigarettes for Winston back in 1954?  http://www.youtube.com/watch?v=eYvOgnabABU

In the 60’s Folger’s Coffee told everyone that the key to a happy marriage is a good cup of coffee http://www.youtube.com/watch?v=E_q413J6D5I