Do You Know the “Nuts & Bolts” of Your Company?

October 15, 2012

Your website is the “nuts and bolts” of your company. A good, customer friendly site will provide your customers and prospects most or in many cases all of the information they need about you, without having to contact you. The internet has completely revolutionized customer contact.

Relationships with your clients are still very important, but now the consumer has all the information about you, your industry, and your competitors at their fingertips. There are no secrets on the internet. So why would you not provide your customers with everything they need to know about you through your website? Here are five tips to get your started in the right direction:

1. Know your users. Design your website through the eyes of your customers. It’s worth taking some time to survey customers and have them review your site. Ask them what they like most and least about it. Ask them what they like about competitors sites and other websites they frequently use.

2. Keep your content clear, not cluttered. Use headlines and graphics that make it easy to identify what your customers want to know. Organize the content where they do not have to scroll and scroll and scroll down your page. Don’t overdo it. There is a fine line between just right and too much.

3. Make it easy to contact you. You should include a simple contact form, an email, and a phone number to contact your company on every page.

4. Navigation. The navigation of your website needs to quickly and clearly identify where your customers can access what they are looking for. They should be able to do this with two clicks of the mouse or less.

5. Make sure your website is mobile friendly. In 2011 smartphone shipments surpassed desktop computer shipments. There is a very good chance that your customers will be viewing your website on a smartphone.

Think about how busy you are and how important it is for you to find the information you need quickly. If it is that important to you, don’t you think it is also just as important to your customers?

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