DYI Marketing

September 10, 2012

I live in a very old house. It was built in 1948 and it was to serve two purposes, to provide housing for my widowed grandmother and her two children and as a place of business so that my grandmother could teach ballet to the children of West Texas. The kitchen is tiny, the floors creak, and the plumbing is old, and at various times, we have opted to update either ourselves or when too big of a job, hire a professional. We are usually reluctant to hire someone else to do home improvement because we are more DIY type of folks. However, we have learned that some jobs are just more expensive when we DIY it! We simply spend more to fix our mistakes than it would have cost to hire someone in the first place.

Do you subscribe to the DIY approach to marketing your business? Most businesses do but sometimes their marketing plan can resemble a poorly patched wall more than a state of the art kitchen. Marketing success grows out of a good marketing plan. Craft it as well as you can, and then make adjustments as needed. Just like well-designed house plans are critical for building a house, so is a well-designed marketing plan to grow your business. Below are some steps to make sure you are on track with your marketing plan.

1. Develop a Marketing Strategy: How will your marketing plan support your business goals?

2. Create Mission Statement: What are you trying to accomplish, and why?

3. Find your Target Market: Who are you trying to reach with your marketing activities?

4. Complete Competitive Analysis: Who are you up against, and where do you rank?

5. Find a Unique Selling Proposition: What makes your business unique?

6. Develop a Pricing Strategy: What will you charge, and why?

7. Devise Promotional Plan: How will you reach your target market?

8. Commit to a Marketing Budget: How much money will you spend, and on what?

9. Create an Action List: What tasks do you need to complete to reach your marketing goals?

10. Review your Process with Metrics: How are you implementing, and where can you improve?

If you find that maybe you have steered off course and need some DIY help, give us a call. We are experts and would love to give you the help you need to grow your business.

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