Blogging Your Way To Success

August 13, 2012

What’s in a Blog?

By Dedee Boring

Have you heard that it’s good to blog for your business but are just not sure why? Feel like writer’s block has already set in and you haven’t even sat down in front of the computer? I will explain why and how taking a few minutes a day to write a blog can help grow your business.

Reason to Blog 1:
Marketing your business 30 years ago might have consisted of putting up a well-designed sign and a newspaper ad. With only a few mediums for advertising available, our clients were not confronted with new messages every 7 seconds like they are today. In turn, most of the advertising done in the 80’s was dry and boring. There wasn’t a need to be pushy or compete for our client’s attention.
So, how do you set yourself apart and establish your business as the expert in your field? Give them valuable information that they look forward to receiving. Tips, how to’s, and advice add value to their business and will make your company worthy of their precious time.

Reason to Blog 2:
Search Engine Optimization is complicated. Words like analytics, formulas, algorithms and spiders are used to describe the process of moving your website up in the search engines. The main way to push your website up is content with key words that promote your business. There is only so much a business can put on their home page before it looks sloppy and overdone. A blog is a great way to have content that will work for your business and move you on up in the SEO game!

How to Blog:
We are a personal, SOCIAL world. Be yourself, be informative and be relevant. Write what you would be interested in reading and guess what… so will your customers. Have fun, show your personality, share real life stories and relax, most bloggers are not novelist. So just get started that is the hardest part!

Happy Blogging!

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