Debunking Advertising Myths

May 9, 2012

Here at SDB Creative Group, it’s not uncommon to hear misconceptions about advertising. In an industry with so many avenues to relay your message, there is bound to be a few. Here, we tackle a few of those myths.

Myth: Our business can’t afford advertising.

Truth: A well thought out marketing plan, with your goals and budget in mind, will make you money. Often, when we talk about running a television campaign, a business owner’s response is, “I just can’t afford it.” Truth is only about 1% of companies can run a commercial during the Super Bowl with David Beckham as their spokesperson, but all businesses with a well thought out plan can have success on TV, radio, cable or any other medium, for that matter. The key is to find the right combination to reach your goals.

Myth: A great commercial make my product or service better.

Truth: Advertising will not make your product or service better. If the product or service is bad, no amount of advertising will fix that problem. Go back to the drawing table. Figure out the problem with the product or service. Then, advertise. Make sure you are offering your clients the best possible product or service and advertising will make you look as great as you really are!

Myth: I have a marketing plan and a great product. I should make lots of sales and $$$, right?

Truth: This is only true if your team is able to sell the product or service you are advertising. If I have a specialty candle business, but don’t train my staff on what makes them so special and give them tools to help them sell more effectively, I won’t sell many candles. This is where your efforts come full circle. You have a product. You introduce the product to the consumer through an effective marketing plan. Now, your customer wants to buy. You have to sell them!

As an advertising agency and marketing firm, our job is to make your advertising efforts seamless and effective. If you don’t start to see results from those efforts, we’re not doing our job.

Let SDB Creative Group help you with your next advertising push or marketing campaign. Call 432.218.6736 today to speak with one of our Marketing Representatives or check out our website (www.sdbcreativegroup.com) to see other companies, just like you, who’ve debunked the above myths and now believe in the power of advertising.

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