Last week, we gave you the 5 Key Strategies for a Successful Oil Show. Each week, we’ll be breaking down those strategies.

This week, we discuss ‘Preparation.’ Read on for 32 Preparation tips as you plan for this year’s Oil Show…or for any trade show or expo.


  1. Give yourself enough time: Planning and preparation for a major trade show can take 12 to 18 months.
  2. Prepare 3-6 engaging questions before the show.
  3. Create a booth that makes visitors feel comfortable.
  4. Initiate preshow promotions.
  5. Set measurable goals for the show.
  6. Think neatness and visibility when putting your trade show displays together.
  7. Build the impression of demand into your trade show displays.
  8. Use a prize drawing or contest to get people to your booth.
  9. Make it easy for booth visitors to get information and make sure that you have plenty of promotional literature on hand.
  10. Be ready to do business.
  11. Send friendly, personable people with a genuine enthusiasm for your company, your products and your services.
  12. Research the trade show before you commit: Does it attract a large number of people from your target audience?
  13. Involve top management in the planning process: You’ll get better results from your team if they know upper management is supporting their efforts.
  14. Plan for security as needed: you don’t want expensive prototypes or demo models ‘walking away’.
  15. Send enough people to ensure adequate trade show booth coverage throughout the show.
  16. Order services ahead of time. Making deadlines = big savings.
  17. Have an inventory list. Informing the crew supervisor of case counts is critical for check-ins and out-bound bills of lading.
  18. Schedule a vendor presentation: Even if just 20 people come to your talk, that’s 20 people you get to talk to, in-depth, for 45 minutes.
  19. Pick your booth location wisely.
  20. Finish all the travel arrangements and make sure everyone has the itinerary.
  21. Set your booth apart from others.
  22. Set up meetings with qualified contacts, bloggers, existing customers, the competition, and vendors.
  23. Have an “everything box”: pens, stapler, tape, paper clips, scissors, Velcro, name tags, paper, business cards etc.
  24. Do not rely on the venue’s internet connection. Bring demos that do not require the internet.
  25. Have a raffle.
  26. Don’t exhibit at a new show: exhibit at proven shows.
  27. Add some greenery or fresh flowers.
  28. Use white Masonite flooring to reflect light onto your booth.
  29. Invite Influencers and the press to your booth for special previews.
  30. Go green! Attendees & organizers do notice if you are ecologically conscience.
  31. Have shopping bags/folders available for any on the spot purchases.
  32. Put messages on your flooring.

Can we help you with this year’s Oil Show or any upcoming trade show or expo? Give us a call at 432.218.6736 or check out our website at


The Permian Basin International Oil Show is coming to West Texas this October. Are you ready? SDB Creative Group is helping you out with these tips to a successful show. 

Be Prepared

1. Set Goals
Setting goals for what you want your business to achieve at the Oil Show is critical to success. Is your goal to improve public relations, maintaining client relationships, getting new clients or all of the above? By figuring out what you want to gain from the Oil Show, you will be on the path for success.
2. Plan your Booth
First impressions are key to the success of your business at the show. Once you pick your location at the show, make sure your booth is welcoming and inviting to your clients. Think neat and eye catching when putting your booth together, and make sure to make it easy to get information about your company.
3. Order Now
Brochures, business cards, promotional items and giveaways, etc., need to be thought out and tie in to the overall objective of your booth. By ordering all of your supplies ahead of time, you will avoid buying items that do not reflect your business and any late fees or rush charges. Order items that get people talking and order enough to make sure you don’t run out on the first day of the show.

Get Trained

1. Prepare your Team
Having a prepared team seems like a no-brain task at a trade show, but how many trade shows have you been to where the staff seems to have no clue about the business they are representing. By spending the time with your staff training them on the objectives you have set for your business at the show, will reap huge rewards. Also, make sure your team knows the dress expectations for the show and are well groomed and ready to represent your company.
2. Practice
Not all people have the gift of gab. By training your staff to ask qualifying questions and how to answer possible client questions, your company will leave the impression of credibility and trustworthiness with all that visits your booth.
3. Show-Off
Product demonstrations are a great tool in getting potential clients to notice your booth. Get all supplies needed for the demonstrations and train your staff to conduct them with ease and confidence.

Marketing the Show

1. Invite your clients
Don’t rely on the Trade Show to let your clients know you will be there. Sending out direct mail and email notices will encourage your clients to look for you at the show.
2. Create a buzz
The internet and social media have given companies a new edge in marketing their business. Facebook, twitter, and email campaigns will get potential clients excited to find.

Working the show

1. Look Sharp
Make sure your staff is ready to represent your company and everyone looks like a team. A trade show ready team is well groomed, rested and ready to encage clients.
2. Meet and Great
Get out and do some networking and establish relationships with other businesses and potential clients representing at the show.
3. Be Enthusiastic
Ask questions that encourage conversation. Share your knowledge and excitement for what your company has to offer. No one wants to visit a booth where the staff is all sitting behind a table looking bored! Engage and take the time to talk to your potential clients.

Follow Up
1. Say “thank you” to your most serious prospects first. You should follow-up with all your leads within 48 hours of the show by email or phone.
2. Personally email or call all booth attendees who provided contact information and to continue to stay in contact with them after the show.

For more information about the services that SDB Creative Group offers, check out our website at or call 432.218.6736 to speak with one of our Marketing Representatives.