Lately, there’s been a lot of focus on ‘social media’. Businesses are clamoring to create Facebook and Twitter pages and get their messages out to the masses. While we agree that social media is important, the question you should be asking yourself is, “Is social media important for my business?’ Just like people, all businesses are different. The medium with which you spread your message will be different, too.

“Traditional Media”
With the rise of social media, ‘traditional media’ has emerged as the go-to name for mediums like radio, television, newspaper, billboard; those mediums that up until about 3 years ago (more or less in different parts of the world) drove the advertising world. While digital/internet advertising has grown, it’s easy to forget that traditional media still helps drive prospective customers to your product or service. People are still watching television. Radios still come standard in all vehicles. Newspapers (whether printed or online) are still being read. You are still seeing billboards on your commute to work.

The key to traditional media, in this digital and social world, is knowing your customer, knowing their lifestyles, knowing their buying habits. Once you’ve figured that out, you’re one step closer to knowing where they will see your message.

How do you learn about your customer? ASK THEM QUESTIONS! Why wouldn’t you want to know where your customers come from? Why wouldn’t you want to know their radio-listening or TV-watching habits? I’ve walked into plenty of stores and been asked, ‘How did you hear about us?’ They are doing their research. If they have put money into radio and nobody mentions radio, then why would they continue to use it? Doing simple research can help you determine, to a better extent, where to focus your advertising budget.

Enter ‘Social’
So, you’ve figured out who your customer is and how they respond to certain traditional advertising means. Now, should you use social media?

When thinking about social media, most business owners think that it’s just something to do. Something that isn’t that important. Something that can be done as an afterthought. This is dangerous. Allowing interns or ‘the girl at the front desk’ to manage your social media presence could be worse than having any social media presence at all. Unlike traditional, social is constant. It’s a 24/7 message about your company. You don’t let interns handle your business, you shouldn’t allow them to handle social media.

Social media is important to your brand and it should be handled as such. What can social do for your company? Social media offers an alternate outlet to promote your message. By coupling social with your traditional campaign, you’re amplifying that message, which can only help. In addition, because social IS social, there are more opportunities for your business to be shared, liked or talked about. Who wouldn’t want that?

But, before you jump into social, ask yourself these questions:
Does my business need to be social? If you’re a retail store or restaurant, your answer is already YES. If you’re not on social, you’re behind. But, if you’re a sign company, you may not have a huge audience to begin with, so investing time in social, may not be the best use of resources.

Do I have the time to commit to social media? Social isn’t to be taken lightly. If you’re going to have a presence, it can’t be an afterthought. It must be done and done consistently.

Will I be consistent – posting daily or at least 3-4 times per week? If you’re jumping on social, you must be SOCIAL. If you post consistently for days, weeks, months and then get busy and leave your page silent for days, weeks, months, you’ve lost any momentum that you had gained. Social is quick, instant and constant. People are online at all times of the day, sometimes all day. In order to be seen and remembered, you must stay active.

Can I handle being engaging – answering questions or complaints? Again, because it’s the nature of the beast, social gives consumers the outlet to engage with businesses like never before. They ask questions – Do you have this in stock? What colors does ABC come i? How much is it? They also post praise and complaints. Are you ready to deal with this?

Once you’ve answered those questions, you’re ready to at least dip your toe in the water.

Considering there are more than 800 million people on Facebook, we’d say that either way, having some kind of social presence can’t hurt.

Need some help? SDB Creative Group is a full-service marketing firm offering complete traditional, digital and social solutions for businesses of all sizes. Give us a call to set up a consultation – 432.218.6736 or email us at info@sdbcreativegroup.com.

Written by:
Danita Maldonado, Director of Social Media, danita@sdbcreativegroup.com
@danitalicious

Connect with SDB Creative Group here:
www.sdbcreativegroup.com

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We Are Busy, Busy, Busy!

February 18, 2012

TV Commercials
We have new television commercials running this month for Medical Spa of Midland, Christ Church Midland and WestStar Autoplex. We also shot a new television commercial for Medical Center Pharmacy.

Graphics
Watch for a brand new logo coming soon for Grace Covenant Church. We’ve also been working on new postcard designs for Familia Dental’s latest direct mail campaign. And the Monahans Chamber of Commerce’s Member Directory is now out on the streets.

Social Media
We welcomed Lone Star Corporation to our growing list of social media clients. Go and give them a LIKE! Also, be on the lookout for a new social media campaign featuring WestStar Autoplex’s new spokespeople.

Promo Products
Jennifer’s been working with various clients on quotes for promo products including business cards , brochures, Polo shirts, pens, baseball caps and more.

Can we help your company? Give us a call at 432.218.6736, stop by our office at 3000 N. Garfield, Suite 185 in Midland or email us at info@sdbcreativegroup.com. We look forward to working with you!

Is Mobile in Your Marketing?

February 11, 2012

We have become a very mobile society. Whether we’re on our smartphones, tablets or laptops, we’re now receiving more information than ever as we’re on the go. This poses the question: Is your Marketing Mobile? 

When people think of Mobile Marketing, most people automatically think of mobile websites, but there’s more to the puzzle. 

QR (Quick Response) Codes are an easy addition to any mobile marketing promotion or campaign. You’ve probably seen these codes while you’re shopping at Best Buy or Home Depot. By placing these codes on many products, consumers at these stores are able to use their mobile phones to make immediate buying decisions based on the information the code gives them.

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These codes are also great for discounts & promotions: “Scan this code to see if you’re a winner!” “Scan here for a discount.”

Another great addition to any campaign that you’ve heard us talk about often is texting. Texting or SMS campaigns are a great way to grow a mobile database while also offering some great information, gathering more information or just having fun.

Considering most of us are attached to our cell phones, one of the most intrusive new marketing tools is the simple text message. We may ignore emails or throw away direct mail pieces or change the channel when a commercial comes on, but nine times out of ten, we’ll read our text messages.

There are so many uses for text marketing:

  • To gather information about your audience – ask them questions, gather their email address, etc.
  • Coupons – ‘Show this text to receive a free widget.’
  • Contests – ‘Reply with the answer to this question for a chance to win a widget!’
  • Send your audience to your website or to your social media pages – increase site traffic, increase fans and followers
  • Use internally – get quick messages out to your employees in times of emergencies or inclement weather

Another mobile marketing option is utilizing location-based apps or programs. Have you seen your Facebook friends ‘check-in’ from various restaurants, retail locations or events? With a simple ‘check-in’ from customers, your business location is automatically broadcast with a link and a map. Why not capitalize on this?

There are many different apps that encourage checking-in along with incentives. Apps like Foursquare, Facebook Places, SCVNGR & others offer businesses the opportunity to create deals, specials or other incentives just for checking-in. It’s easy, quick and creates instant brand ambassadors for your company.

We could continue to list the other mobile marketing services, but you get the idea. If you do want more information, give us a call. Let us show you how we can integrate traditional, social and mobile into one powerful marketing campaign. Call SDB Creative Group at 432.218.6736 or email info@sdbcreativegroup.com

 

Written by: Danita Maldonado, Director of Social Media, SDB Creative Group, danita@sdbcreativegroup.com, @danitalicious

 

For more information about SDB Creative Group:

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www.facebook.com/sdbcreativegroup

www.twitter.com/sdbcreative

www.linkedin.com/company/sdb-creative-group

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