“If you don’t invite people to come into your business, they won’t,” Sam Walton. This quote says it all.

You have to advertise to stay ahead. Unfortunately most businesses have no clue where they can most effectively advertise. Take away this nugget: Media reps lie. They all want your dollar, and they are all number one. Their main interest is in selling their time or space whether it is a good fit for your business or not. When you combine these tactics with a company’s lack of time to fully investigate where the best place to advertise for them is, you have a recipe for failure. What does this do? It leaves a bad taste in the advertiser’s mouth, and leads them to make an even worse decision not to advertise.

Want to know how you get around the media reps and put everything in black and white? How about knowing how to hit 100% of your target by spending less money? Send us an email detailing what your biggest marketing and advertising challenge is, and I’ll let you in on these secrets.

Shane Boring

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This week’s marketing must is pretty simple. You must have quality sales materials. First impression is everything, right? What do you think when someone hands you a business card with perforated edges, the ink rubbing off on your fingers, and the paper quality of a napkin? No bueno. The same applies to brochures. Brochures printed on plain paper have a very short shelf life.

It is very easy for any company to have sharp, highly engaging sales materials, but it is impossible to accomplish this through your desktop publisher. Make a practice of hiring a professional to design your materials. Use a professional printer for all your materials. Aren’t your clients worth showing your best? You will have better results, and best of all, your people won’t be embarrassed to hand them out.

Shane Boring