The Seven Marketing Musts

October 26, 2010

All businesses desire top of mind awareness. Most companies that achieve it, consistently execute seven marketing musts:

1.) Sales people – personal contact
2.) Direct Mail
3.) Internet – SEO, Paid Search, SMM
4.) Sales materials – Brochures, company literature
5.) Advertising
6.) Public Relations
7.) Education of clients – seminars, tradeshows, etc.

These seven should be stacked, creating consistent impressions.

How would you grade your company in executing the seven musts of marketing? A great drill to use is to workshop with your key personnel on each must. Set clear goals and expectations and schedule regular follow up and evaluation. Working on your business this way can create tremendous breakthroughs, elevating you to the next level.

I’ll go into brief details on each of the seven musts of marketing in the coming weeks.

Shane Boring

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